Caught in the act by event organiser, Edwin, of CONCEPT HUB.I was invited to cover the Lucido-L roadshow at Bugis Junction on Sunday. According to Edwin, Lucido-L is one of the top hair products in Japan. They have been taking a low profile in Singapore over the past 3 years, and now they have decided to execute an intensive branding campaign. Here are some shots I took for the organiser, Concept Hubs.
Magdalene See (Fly Entertainment) with her assistant
Lucido-L products for test
Promoter putting on the hair product
Hair stylists from REDS Salon, Jerric and Yohei working on hair models
Before (above) and After (below)
Model Melissa looking good
Beauty work in progress
The 'Dolly' look
Take a bow, ladies.
Members of the audience get a makeover too.
For more photos, visit http://gallery.chester.sg/lucido/
Today I passed the CD of photos to Edwin over lunch. He shared with me a lot of his ideas and thoughts about the regional market conditions and technological insights. Many things he told me are rather refreshing. It shows his in-depth knowledge and experience in the highly dynamic market and shows why he is so successful in his businesses.